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Brand Strategy & Waitlist Growth For A New Mental Healthcare App
Branding Concept
Healthcare
The Challenge
The mental health app space is saturated with productivity tools that treat ADHD like an organisation problem. Ronroo, a pre-seed mental healthcare app, needed a brand that communicated a genuinely different value to an audience that had already grown tired of every other app in the category.
What We Delivered
A ready-to-execute brand and content playbook covering mascot direction, audience personas, A/B testing framework for founder-led vs. mascot-led content, micro-influencer outreach approach, and an offline virality concept.
What We Did
Developed the full brand and go-to-market strategy for Ronroo's pre-launch phase: including visual identity direction, mascot concept, audience segmentation, and a dual A/B content strategy targeting Gen Z and Millennials across social to build waitlist momentum before launch.
A Helsinki-based branding studio for category defining tech companies.