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Solibri Carbon Checker
Launch
Construction Tech
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The Challenge
Most software companies start with a demo product. Solibri wanted to change the game by introducing a meaningful product feature through a human-led story. The goal was to build relevancy to an audience of architects, engineers, and sustainability buyers who needed to connect with the why before they cared about the what.
What We Delivered
A credible, human-led launch video distributed across LinkedIn, the website, and sales materials. This video rolls out a technical feature as a kind of story that actually appeals to buyers.
What We Did
Planned and executed a comprehensive interview-format video production. Managed pre-production, on-site filming with the Carbon Checker developer, and handled the whole edit, putting expertise ahead of the project itself.
A Helsinki-based branding studio for category defining tech companies.