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Real Customer Story For FinTech
Content Strategy
FinTech
The Challenge
A new product with no track record needs proof before buyers commit. The story had to work as a marketing asset and a sales tool. The goal was to build a content around a recognisable customer, structured to move a prospect from problem to conviction.
What We Delivered
A finished customer story video published on Numeric's website to anchor the Cash Management launch, plus a repurposed written interview for additional content reach.
What We Did
Shaped the raw interview footage into a narrative arc that leads with the problem, builds through the process, and lands on the Brex outcome as the payoff. Delivered the full edit.
A Helsinki-based branding studio for category defining tech companies.